Once upon a time, there lived a mother and father who lived in Texas. They would go to visit their brother who lived in New York. One of their very favorite things to do was to go shopping at all the wonderful Judaica shops in the area. They would walk into the stores and marvel at the incredible Jewish games, puzzles, music, videos and other neat stuff which filled the store, from floor to ceiling. They were joyous at discovering all these exciting things that they could buy for their own children, but they were saddened too. They wondered, "Hey, we live in the big city of Dallas, Texas, where there are many, many Jewish families. Why can't WE get all these cool toys and stuff?"
So, what do you think happened then?
They said, "Well, if WE'RE having trouble finding all these cool toys for OUR kids to play with, what must other Jewish parents be going through?" And then a great lightening bolt of an idea hit them! "AHA! We'll open an Internet business selling Children's Judaica so that all the rest of the Jewish parents, grandparents, aunts, uncles, friends and mishpacha in the world don't have to look as hard as WE did to find all this neat stuff for Jewish kids!"